Case study
SampleA launch campaign across the city
Billboards and banners printed in-house and installed in two cities.
- Client
- Sample client
- Industry
- Retail
- Year
- 2025
- Location
- Nairobi and Mombasa
- Services
- Outdoor branding, Large-format printing
The brief
A new store opening in two cities on the same day, with three weeks to get the word out.
The idea
One line, very large: the store’s name and the opening date, nothing else. It had to work at 80 km/h.
- Billboards
- 6
- Billboards
- Banners
- 40
- Banners
- Cities
- 2
- Cities
Colours
- #ffffff
- #16244a
- #f07f22
Materials and finishes
- Frontlit flex banner, 510 gsm
- UV-resistant inks
- Eyelets every 50 cm
The work
On a terrace above the main road. 
The highway board. 
Street banners outside the store.
Behind the scenes
Made in our own workshop
Printed in-house on our wide-format machine. 
Latex inks: dry on exit, safe indoors.
The result
Six billboards and forty banners up a week before opening.
